our team


Jen Harmel - Founder & Curator

Hello! I'm Jen -- Owner & Curator of APPP. I have always had a thing for wanting people to know about all the local treasures and handmade goods where I live! I had no idea it was actually a way of marketing. I love seeing people make connections that further their inspiration and bring encouragement to their journey.

When I'm not jotting down ideas, editing photos, or sending out emails, you can find me hanging with my hubs and our two bebes. We love to grill in the backyard, take family bike rides, trips to ATX and Downtown Abi -- Basically, anything that involves eating and enjoying the local vibes wherever we go! And yes! We have one on the way! #feelingblessed #nervousexcited


Olivia Hewitt - Marketing & Event PR and Management Lead Intern

Hey there! I am a lover of helping others reach their goals and achieve their dreams! I have always been drawn to adventure and discovery, and I think that in every idea there’s something good to be found! I have a passion for marketing and behind-the-scenes work, so I’m a gal who gets things done and goes above and beyond! I’m here to make sure that every detail is perfect and just in the right place for our sponsors, volunteers, vendors, and shoppers.

You can usually find me dancing and singing anytime and anywhere. I love to learn (nerd alert) and I look for something new to do every day! When I’m not working, hanging with my pals, or dreaming about travelling, you can probably find me watching Gilmore Girls or the Office.


Abbey Lewis - Creative Small Business Development & Sales

Being creative and learning new things is something that is wired deep in my bones, whether that be baking, crafts, or music. I love the thrill of creating or working on a project and finally being able to see it come to life. Being a business management major I love to learn and be apart of helping businesses live to their full potential. I love to learn and be apart of small details that work together to create something successful.

When I am not scanning Pinterest for new ideas and things to try, you will most likely find me baking, sewing, gardening, antique shopping, or sitting outside in my rocking chairs.


Malia Williams

- Content & Event Coordinator Intern

Hello friend! Since I could remember I have always had a burning passion to help people create and celebrate special moments in their lives. Whether that be in a photo for their socials, an event that they hold near and dear to their hearts or anything that causes them to feel creative. When it comes to local businesses, I believe communication is key. I love learning and teaching about building the relationship between businesses and their audience. Hence why I decided to study Communication at HSU. I am a supporter, a creator, and someone that is always looking to the future.

When I’m not running around like a mad woman, I do things like watch Wes Anderson movies, drinking iced honey vanilla lattes, spend way to much time on Instagram (self-plug @idklia), and thrifting all around Abilene. I like quirky quotes, the color yellow, and meeting people! Therefore, I cannot wait to meet with YOU!